Tuesday, May 15, 2007

FREE Coffee on Thursday!

Thursday, May 17th, J.P. Licks is hosting their first annual “Free Coffee Day.” Customers can visit any of seven J.P. Licks locations from open to close and receive a free cup of coffee, but that is just the beginning. In addition to a free cup of coffee on that day, guests will also be receiving a “Free Iced Coffee Card." This card will be valid through the entire summer and will allow a customer to stop into any J.P. Licks store when the weather rises above 81 degrees (1981 is the year the 26-year old shop was established) and get a free iced coffee. Why the free coffee at every location? J.P. Licks wants the Boston public to experience good coffee. They roast all of their beans on site at their Jamaica Plain headquarters to ensure customers receive the freshest cup of coffee possible. J.P. Licks is the only New England coffee company to do this.
Not only is owner Vince Petryk serious about how he roasts his beans, but he is also serious about how he picks them. The J.P. Licks coffee importers have a direct relationship with the village of Trapichitos in Guatemala. The importers purchase the farmers’ entire crop, and in return, pay a fair price which helps to develop better farming and harvesting methods. This, in turn improves the living conditions of farmers and their families by using funds for the construction of housing, schools and community resources. Petryk and his operations staff have made several trips to Guatemalan farms to develop a better understanding for how his beans are selected and deeper relationship directly with the farmers who harvest his beans.
Pictured is Owner Vince Petryk doing his best Vince Juan Valdez impersonation.


Locations:
Jamaica Plain 659 Centre Street
Coolidge Corner 311 Harvard Street, Brookline

Davis Square 4A College Ave. , Somerville

Newbury Street 352 Newbury Street, Boston

Newton Centre 46 Langley Rd.

Mission Hill 1 Brigham Circle, Boston

West Roxbury 661 VFW Parkway


1 comment:

abigail said...

I already love this promotion! Its gonna be a good summer.

Just remember that each Coffee Card is only good for one free coffee, but don't worry, you can get as many cards as you want!