Monday, March 7, 2011

High School Video Contest Theme: School Breakfast

Attention budding high school directors! Project Bread and the Massachusetts Department of Elementary and Secondary Education are excited to announce the launch of the School Breakfast: Eat. Film. Screen. school breakfast video contest, just in time for National School Breakfast Week.

High school students across Massachusetts are invited to submit a 30-second video promoting the school breakfast program and encouraging peers to eat a healthy school breakfast. The contest, which is designed to encourage high school students participation in school breakfast, gives students a unique and creative outlet for expressing the importance of a healthy breakfast. The goal is for teens to find a way to persuade their peers to give up doughnuts and java for a real breakfast that promotes learning by giving healthy food a “cool factor.”

There will be a 60-day submission period for the 30-second videos from Monday, March 7, 2011, to Friday, May 6, 2011. Submissions can be entered by individual students, by small groups of students, or as a class. The winning 30-second video will be featured as part of community programming on WHDH-TV, in addition to other great prizes.

For specific contest guidelines and information or to order promotional materials to encourage students in your community to submit their winning video, visit and click on “What’s New”.

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