Thursday, March 6, 2008

March 15: Casting Call for Local Furniture Company in Braintree

Bernie & Phyl’s Furniture will be holding an open casting call for children to audition to appear in a series of television commercials that will begin airing in April.
Children ages 12 and younger are invited to the Braintree store at 180 Wood Road on Saturday, March 15 from 10 a.m. to 2 p.m. to be filmed singing the retailer’s trademark jingle: “Bernie and Phyl’s, quality, comfort and price, that’s nice!”
Filming will take place on a first-come, first serve basis.
Families who come with their child/children to audition will receive a $50 gift certificate for their participation.
10 children will be selected to appear in the first commercial.
“We’re looking to build on our new and highly successful advertising campaign that has featured everyday people singing our jingle,” said Bernie Rubin, co-founder of Bernie & Phyl’s Furniture. “It’s become part of the popular culture, and since kids know and love the song, this seemed like a fun way to extend the ad campaign.”
Bernie & Phyl’s plans to hold more auditions in the coming year and will announce dates as they become available. For more information about the Braintree or future auditions, visit

Based in Norton, Bernie & Phyl’s Furniture is the largest privately owned furniture retailer in Massachusetts. The family run business has five stores in New England: Braintree; Nashua, NH; Raynham; Saugus, and Westboro. Bernie & Phyl’s Furniture received the prestigious Better Business Bureau Local Torch Award for Excellence, in 2007 and 2004, which is given to companies that embody the highest ethical standards. In 2002, the company was named “Retailer of the Year” by the National Home Furnishings Association, which is the highest honor in the retail home furnishings industry. The company ranks 69 among the Top 100 furniture stores in the country according to Furniture/Today magazine.

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