Monday, March 31, 2008

WEEKEND PICK: April 5th Fashion Show Benefits Ellie Fund

Isis Maternity, New England's largest provider of prenatal and postpartum health education and wellness services, is welcoming spring with a grand fashion show displaying a full line of hip and chic maternity and nursing collections.
The Spring Fashion Show will benefit the Ellie Fund (, a non-profit organization that improves the health and welfare of women and families undergoing breast cancer treatment in Massachusetts. The event will be hosted by WCVB's Kelley Tuthill, who was diagnosed with breast cancer in December 2006 and she chose to share her journey through cancer surgery and treatment with the public through a series of video diaries and blogs.
(Tuthill was profiled in Bay State Parent magazine's award-winning Think Pink Guide in the October 2007 issue. Read her story at:
Isis Maternity will host the Fashion Show on Saturday, April 5 from 6 to 9 p.m. in its Needham center location at 110 Second Avenue. In addition to the runway show, there will be exciting raffle items including a Stokke Sleepi and Care Nursery Set and Cariboo Bassinet & Petunia Pickle Bottom Fawn Bedding.
Tickets for the event are $25 with $20 donated directly to the Ellie Fund. In addition, Isis Maternity will be donating all raffle proceeds and 10% of all sales for the night to the Ellie Fund.
To register, purchase tickets, or obtain more information about this event and other programs organized by Isis Maternity, call 781-429-1500 or visit the company's Web site at

About Isis Maternity: Isis Maternity has served more than 20,000 families in the Greater Boston Area through classes, products and private consultations that focus on prenatal, postpartum and early child development needs. Isis Maternity, founded in 2002, has close relationships with Boston's two largest obstetric programs - Brigham & Women's Hospital and Beth Israel Deaconess Medical Center - and has educated expecting parents delivering at every hospital in Eastern Massachusetts. Its centers, located in Brookline, Needham and Arlington, are staffed with experienced nurses, childbirth educators, lactation consultants, child development specialists, massage therapists and fitness experts. Isis Maternity operates a specialty retail store within its centers. The company's unique, one-stop combination of products and services led the Retailers Association of Massachusetts to award Isis Maternity "The Rookie of the Year" award in 2005. The company also operates the Isis Maternity Community Fund, which is supported by a portion of membership dues. The Fund is used to help families of all means access services that prepare them for parenting. The Fund also helps support Isis Maternity's community partners, local benefit auctions including school fundraisers and charitable activities. For more information on Isis Maternity, visit .

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