Monday, July 2, 2007

Life is good at Fenway Park on Saturday!

Life is good® will take to the field at "America's Most Beloved Ballpark."
The Boston-based lifestyle and apparel company is moving its annual summer festival to Fenway Park on Saturday, July 7 from 11 a.m. to 6 p.m. Tickets ($10 children, $20 adults) are on sale at www.lifeisgood. com and in person at Life is good® retail stores, participating Dick's Sporting Goods stores, Bob's Stores, and REI stores. Pre-purchasing of tickets is recommended as tickets are limited to this special event, and likely will not be available at Fenway Park on Saturday!
Life is good ® at Fenway is also stepping up to bat for children facing unfair challenges. Organizers are hoping for a grand slam in fundraising as they aim to raise more than $1 million to support The Red Sox Foundation and Project Joy, a grassroots non-profit organization that utilizes the healing power of play to foster the social and emotional development of Boston's poorest children.
The annual celebration of summer fun and good oldfashioned Americana will feature a spirited athletic competition, classic ballpark food (at an additional fee), great live music, and a colorful mix of good-time activities for all ages.
Attendees will have a once-in-a-lifetime chance to experience Fenway Park like never before at this family-friendly event. The festival will feature a host of activities including:
+ Contests throughout the day. Compete in bubble gum blowing, peanut tossing, and seed spitting contests for all ages.
+ Red Sox legends. Watch for guest appearances from Red Sox immortals and Wally the Green Monster.
+ Dunk-a-Yank. This is your opportunity to sink one of Boston's arch rivals in the Dunk-a-Yank tank set up on the concourse.
+ Dugout pictures. Don't miss the opportunity for you and your friends to have a once-in-a-lifetime picture taken as you sit in the third base dugout.
+ Pitching and batting cages in the Big Concourse, sponsored by Dick's Sporting Goods. Think your fastball is blazing? Have your pitch clocked by radar and swing in the batting cage.
+ Participate in the world's biggest game of catch in the stands.
+ FREE Concerts:
Family favorite SteveSongs, Neil Diamond tribute band SuperDiamond, and The Gin Blossoms will entertain the crowds throughout the day.
+ Visit the Bay State Parent booth for a free children's craft. At the booth, consider registering your child, for a $30 fee, in our annual Cover Model Search. $5 of the registration fee will go to the Red Sox Foundation and another $5 will go to Project Joy. Photo shoots will take place at Portrait Simple studios at the Atrium Mall in Chestnut Hill on Route 9 on Saturday, Sept 15.
+ Compete for the title of World's Greatest Backyard Athlete: Once again, the title of World's Greatest Backyard Athlete is up for grabs, this time with a baseball twist. More than 100 "athletes" are expected to take to the Fenway field to compete in athletic endeavors such as the Wiffle Ball homerun derby, the Green Monster Frisbee Toss, Peanut Pitching, and the Warning Track Dash. To compete for the title, athletes must display a mastery of odd skills and backyard savvy. More importantly, athletes commit to raising $5,000 for children who face unfair challenges. One hundred percent of funds raised from the 2007 World's Greatest Back Yard Athlete competition will benefit Project Joy and The Red Sox Foundation. To register for the competition, visit www.
+ Super Fan Contest: Not sure if you can compete for the title of World's Greatest Backyard Athlete? Every team needs its fans - and you could be named the Sox Super Fan Contest Winner. To enter the contest, fans can visit and upload a picture and description demonstrating their fanatic desire to be named this year's Super Fan. will select 10 finalists who will compete onsite for the judges, hoping to be named the 2007 Super Fan atop the dugout at Fenway Park.
+ Sponsors for Life is good at Fenway include Dick's Sporting Goods, SAP, UPS, Four Points by Sheraton, Harvard Pilgrim Health Plan, Splenda, DS Graphics, Silvertech, Juniper Graphics, REI, Braver P.C., Upper Crust, Island Oasis and REI. Media sponsors include 93.7 MIKE FM,, The Improper Bostonian, Comcast,, and Bay State Parent magazine.
For complete information on the festival, visit

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