Wednesday, October 10, 2007

Saturday, Oct. 13: REI Celebrates 20 Years in New England with a Family-Friendly Event

Recreational Equipment, Inc. (REI) is celebrating 20 years in New England with an event that features a cooking competition, a Kids Mountain Bike Rodeo, giveaways, and more.
* A Jetboil “Iron Stove” Outdoor Cooking Competition that will pit 10 outdoor chefs in a head-to-head battle to create the ultimate camping culinary creation. Each contestant will be given 45 minutes to prepare their dish from a list of “secret ingredients” given to them one week prior. No “ready-made” camping food will be allowed; all dishes must be made from scratch. Final creations will be judged by three randomly selected members of the audience and will be rated on taste, presentation and creativity.
* The New England Mountain Bike Association will sponsor a Kids Mountain Bike Rodeo that will test kids’ skills on an outdoor course as they run through various obstacles. REI and the Reading Police Department will offer cycling safety seminars in conjunction with these events. All kids who participate will receive a free gift from REI and the Mountain Bike Association.
The event takes place at REI's Reading store, located at 279 Salem Street, off Exit 40 off Route 128, on Saturday, Oct. 13 from 10 a.m. to 4 p.m.

REI is a national outdoor retail cooperative that offers products from the top brands in all types of outdoor recreation, including its own line of award-winning gear and apparel. In the Boston area, REI’s commitment to the community included hosting 13 service projects involving more than 452 volunteers in 1,950 hours of service in 2006. REI operates four stores locally, Reading, Boston, Hingham and Framingham.

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