Sunday, June 29, 2008

BEAT THE HEAT: Catch a FREE Movie on Mondays This Summer

Boston Red Sox pitcher Curt Schilling and his wife Shonda Schilling, founder of the SHADE Foundation of America, have joined forces once again with National Amusements, Inc., a world leader in the motion picture exhibition industry, to re-launch the SPF-Sun Protection Flicks program.
The eight-week summer movie series was created by the SHADE Foundation and National Amusements to raise awareness of the importance of sun protection and to offer families out of the sun fun in support of the SHADE Foundation’s important mission.
The program starts tomorrow, Monday, June 30, and run through August 18.
The movie series, now in its second year, features a free family film every Monday at 11 a.m. at select National Amusements’ theatre locations in Massachusetts and Rhode Island.
Patrons will also be able to purchase special Curt Schilling 44 ounce “Collector’s Cups”, with 50% of the proceeds to benefit The SHADE Foundation. Last year over 15,000 kids took advantage of this unique program and “Collector’s Cup” sales generated over $60,000 for SHADE.
“The SHADE Foundation applauds Showcase Cinemas as they join us in working towards our mission by offering kids an entertainment-filled alternative to playing in the hot sun,” said Shonda Schilling, a melanoma survivor and founder of the SHADE Foundation. “One in five kids will grow up to develop skin cancer, therefore, we are hoping parents, babysitters and camp directors will take advantage of these free sun-safe movies to keep their children shaded this summer and help reduce this alarming statistic.”
The summer movie series provides an out of the sun option for children in New England. The program works to satisfy the mission of the SHADE Foundation which is to eradicate melanoma through the education of children and the community in the prevention and detection of skin cancer and the promotion of sun safety.
National Amusements has a strong commitment to the community and hosts a number of community based initiatives in its theatres such as: Bookworm Wednesdays (a summer reading program for children), Kidtoon Films (G-rated movies every Saturday and Sunday morning), and Holiday Classics (providing canned goods for local food pantries).
Massachusetts locations participating in this year’s SPF program include Showcase Cinemas in Lawrence, Lowell, North Attleboro, Randolph, Revere, Woburn, Worcester and West Springfield. Rhode Island locations include Providence Place Cinemas and Showcase Cinemas Warwick.
June 30: Shark Tale - PG
July 7: Charlotte’s Web – G
July 14: Evan Almighty – PG
July 21: Madagascar – PG
July 28: The Ant Bully – PG
August 4: Alvin and the Chipmunks – PG
August 11: The SpongeBob SquarePants Movie – PG
August 18: Firehouse Dog – PG

For more information about this and other National Amusements programs please visit For more information about responsible sun behavior please visit
About the SHADE Foundation: SHADE Foundation of American is a 501-C3 launched by Shonda Schilling, the wife of Boston Red Sox Pitcher, Curt Schilling in 2002. The goal of the foundation is to eradicate melanoma through the education of children and the community in the prevention and detection of skin cancer and the promotion of sun safety.

About National Amusements, Inc.: National Amusements, Inc., is a world leader in the motion picture exhibition industry operating more than 1,500 screens in the U.S., U.K., Latin America and Russia. National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase, Multiplex, Cinema de Lux, and KinoStar brands. Based in Dedham, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service,, and is the parent company of both Viacom and CBS Corporation.

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