Wednesday, June 18, 2008

Not Just Your Average Joe's Opens in Westborough

Not Your Average Joe’s, the Massachusetts-based restaurant group known for its Creative Casual Cuisine, opened its new Westborough location ysterday. The Westborough restaurant is the 16th in the company’s fast-growing fleet. With the introduction of its distinctive contemporary fare to the area, Not Your Average Joe’s is pleased to bring Westborough residents a dining experience that is anything but average.
“In the thriving community of Westborough, we saw a need for a neighborhood restaurant offering upscale cuisine at affordable prices in a relaxed environment that caters to everyone from families to corporate professionals,” said Stephen Silverstein, Not Your Average Joe’s Founder and CEO. “We are selective about where we open our restaurants and felt that Westborough was an area that could sustain long-term growth.”
Not Your Average Joe’s 5200 square-foot Westborough restaurant is conveniently located on Route 9 West and will feature a combined total of 185 seats in the main dining, bar and outdoor patio areas. It also offers parking for over 175 vehicles, making it not only a delicious dining destination, but also an accessible one.
"Westborough residents looking for a fine dining experience in a relaxed atmosphere will appreciate Not Your Average Joe’s Creative Casual Cuisine concept. It is Creative in that the restaurant group has developed an extensive and innovative menu, which is always made-from-scratch with the finest, freshest ingredients available. It is Casual in atmosphere, because while the food is worth dressing up for, guests should always feel free to come as they are. It is Cuisine in the sense that Not Your Average Joe’s chefs apply the highest culinary standards to everything they create. The resulting neighborhood hotspot features a perfect blend of food, wine and service that is always out of the ordinary. "
While Not Your Average Joe’s is expanding into the Westborough community, its menu has much wider reach. Those looking to sample the restaurant’s bold, fresh flavors should be sure to try Not Your Average Joe’s new, ethnically-inspired menu additions, which debuted this June.
The new dishes, influenced by flavorful cuisines from around the world, include: Not Your Average Hummus and Crab Lettuce Wraps as starters, a Crab Apple Salad, Roasted Italian Sausage and Arugula Orecchiette and Shrimp and Feta Mediterranean pasta dishes, and a Cedar Wrapped Salmon entrée.
Not Your Average Joe’s Executive Chef and VP of Culinary, Chris Bodington, also added two new treats to the restaurant group’s incredibly popular Sweet Petites menu, which offers mini versions of Joe’s legendary desserts. Though Sweet Petites are presented in a flight of four, guests are also welcome to choose one small indulgence. New additions include the Lemon Cheesecake and NYAJ’s Boston Cream Pie.
While Creative Casual Cuisine is Not Your Average Joe’s hallmark, the restaurant group is also known for its support of causes important to the communities it serves. Therefore, it is not surprising that the restaurant group is already making inroads in Westborough.

In celebration of its grand opening in the area, Not Your Average Joe’s has partnered with the Westborough Food Pantry to help restock its shelves. Funds raised at Not Your Average Joe’s grand opening events on June 13 and 14, as well at the preceding friends & family dinners, will be donated to this community institution, run by Westborough residents for Westborough residents.
“We’re thrilled to welcome Not Your Average Joe’s to Westborough and so appreciate their support of our organization,” said Ginny Lindsay, co-chair of the Westborough Food Pantry. “We are thankful that Not Your Average Joe’s not only recognizes the importance of the Food Pantry but is already stepping up to the plate as a new member of our community.”

Not Your Average Joe’s Westborough highlights
· Located at 291 Turnpike Road (Route 9 West), Westborough 01581
· Lunch and dinner served daily starting June 17
· Hours are Monday-Thursday from 11:30 am to 10 pm; Friday-Saturday from 11:30 am to 11:00 pm; and Sunday from noon to 9 pm
· Call 508-986-2350 for reservations
· Car-hop “Joe-To-Go” service allows customers the convenience of curbside deliveries from the company’s extensive take-out menu

About Not Your Average Joe’s: Established in 1994, the 16-location Massachusetts-based restaurant group was founded on the principles of serving creative cuisine in a casual setting at affordable prices. The menu features innovative dishes and comfort foods with a culinary twist along with a varied wine list and specialty drink menus. Founder and CEO Stephen Silverstein runs the business with a guest-obsessed approach, delivering a warm neighborhood restaurant experience.

Editor's Note: Not Just Your Average Joe was one of 80+ resturants featured inside Bay State Parent magazine's 2nd Annual family Dining Guide in the June issue. To check out this family-friendly restaurant chain and some other chains, visit

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